DUBAI, UAE – Emerging Travel Group (ETG), a global travel company operating the RateHawk, ZenHotels and Roundtrip brands, has expanded its integration with Aven Hospitality’s SynXis Central Reservation System, formerly Sabre Hospitality Solutions. The extended partnership gives thousands of properties, especially independent hotels, access to a broad network of travel industry professionals and individual travelers — ideally timed for the upcoming summer season.
The integration of ETG with SynXis had previously mainly enabled the connection of larger hotel chains. Now, smaller independent hotels using SynXis OTA can also connect to ETG’s Extranet and automate the synchronization of rates and availability. This allows properties to receive bookings quickly — without onboarding barriers or operational complexity.
The connection with Emerging Travel Group provides access to a comprehensive customer network, which includes over 110,000 travel agents and corporate clients, as well as millions of independent travelers.
Simone Large, Head of Direct Supply at the Emerging Travel Group, commented: “For Emerging Travel Group, the expanded partnership with Aven Hospitality represents an important step toward further developing our Direct-Supply business, which is a key growth driver for us. Our main priority is not only to increase our hotel inventory, but also to simplify processes, support our partners, and help them grow using the systems they already rely on. This enables global distribution to be made more efficient and easier for our partners to manage.”
“With this expanded partnership, Aven removes the barriers that previously limited independent hotels and enables them to market their inventory just as seamlessly on the global market as large hotel chains. By simplifying and automating complexity, we give every hotel the opportunity to position itself quickly and effectively in a competitive market and to grow sustainably,” added Ethan Wiseman, VP of Product Management at Aven Hospitality.
About Emerging Travel Group
Emerging Travel Group is an online travel company based in the United Arab Emirates. Founded in 2010, the company serves travel agents, B2B professionals in the travel industry, and corporate clients in more than 190 source markets worldwide.
The company helps customers book all types of travel services, including more than 3.2 million hotels from over 250,000 directly contracted properties, airline tickets from 450 airlines, transfers in 150 countries, car rentals, and other travel-related services.
Emerging Travel Group employs more than 3,900 people across the United States, Europe, North and South America, the Middle East, and South Africa in roles ranging from product and business development to specialized multilingual customer support — serving trade partners, business travelers, and individual customers simply booking hotels online.